ABOUT US
MARK MORSE
FOUNDER / OWNER / PARTNER
Mark’s background is built from operating, growing, and fixing real businesses under real conditions.
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He has led business performance and operations across multi-location service companies, including high-volume healthcare environments where leadership, staffing, scheduling, patient flow, financial performance, and execution directly affect revenue and profitability.
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At a multi-location ophthalmology practice, he implemented operational changes that doubled revenue by improving scheduling, utilization, capacity, and day-to-day execution.
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One of Mark’s strongest capabilities is finding the real problems inside a business. He cuts through symptoms, noise, and assumptions to identify what is actually causing them, trace their impact across the business, and build solutions that address the cause instead of repeatedly treating the symptoms.
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His work extends beyond operations alone. Mark looks at how financial performance, leadership, sales, retention, systems, and execution connect and helps implement the changes needed to improve results.
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He has owned and operated service-based businesses across healthcare, medspa, and recurring-service models, giving him direct experience with the realities of building, managing, and correcting businesses from the inside.
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His background also includes military service and leadership roles that required discipline, accountability, clear responsibility, and execution under pressure.
AMY
WHITTINGTON
OWNER/PARTNER
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Amy’s background is built from real-world performance, not theory.
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She has opened, operated, and successfully exited multiple businesses, including a retail bike shop and a performance-based gym. Her experience comes from running day-to-day operations, building client communities, and maintaining performance under real demand.
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Over the past 20+ years, she has worked across fitness, performance training, and coaching, developing systems that improve consistency, retention, and long-term results.
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Her work has ranged from high-level athlete development at IMG Academy to building and scaling her own facility, where she managed operations, programming, and client experience firsthand.
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Outside of business, she has competed at a high level in endurance events, including Ironman competitions, where discipline, execution, and consistency are required at the highest level.
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She currently operates her own gym and continues to refine and scale it, applying the same principles used across every business she’s built.