ABOUT US
MARK MORSE
FOUNDER/OWNER/PARTNER
Mark’s background is built from operating and fixing real businesses under real conditions.
He has led performance and operations across multi-location service businesses, including high-volume healthcare environments where scheduling, patient flow, and front-end execution directly impact revenue and capacity.
At a multi-location ophthalmology practice, he implemented operational changes that doubled revenue by improving scheduling, utilization, and overall execution.
His work focuses on identifying breakdowns inside operations and implementing structured systems that increase capacity, improve retention, and drive consistent revenue performance.
He has owned and operated service-based businesses across healthcare, medspa, and recurring service models, applying systems that capture more opportunity and improve overall efficiency.
His background also includes military service and leadership roles that required discipline, accountability, and execution under pressure.
Everything applied here comes from operating in environments where performance, efficiency, and execution directly impact revenue.
AMY
WHITTINGTON
OWNER/PARTNER
Amy’s background is built from real-world performance, not theory.
She has opened, operated, and successfully exited multiple businesses, including a retail bike shop and a performance-based gym. Her experience comes from running day-to-day operations, building client communities, and maintaining performance under real demand.
Over the past 20+ years, she has worked across fitness, performance training, and coaching, developing systems that improve consistency, retention, and long-term results.
Her work has ranged from high-level athlete development at IMG Academy to building and scaling her own facility, where she managed operations, programming, and client experience firsthand.
Outside of business, she has competed at a high level in endurance events, including Ironman competitions, where discipline, execution, and consistency are required at the highest level.
She currently operates her own gym and continues to refine and scale it, applying the same principles used across every business she’s built.